When our business got off to such a flying start in Belgium fifty years ago, the management of that time was quick to realize that what hey had to offer was something rather special.

The public response to our formula of quality service “while you wait” in readily accessible location was very positive, and we had to give that service a clear identity, since there would be no shortage of imitators. Names such as "Talon Minute", under which Minit originally traded, soon became common and could not be legally protected. We had to look around for another name.