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MISTER MINIT
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Our criteria were particularly demanding. The name and its accompanying symbol had to:
• Be visually clear and simple to understand.
• Be original but not influenced by fashion.
• Project an image of personalized service.
• Have a direct visual relationship with our business.
• Reflect an image of friendliness and quality.
• Be suitable for our services in all countries and of course.
• Be legally protected
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People within and outside the company, including advertising agency personnel, worked with Mr. Ryan on the various stages until MISTER MINIT emerged in his original form around 1964. In his red smart red jacket, and inside his distinctive hexagonal frame,MISTER MINIT became a familiar sight to shoppers in countries all over the world.
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The red jacket itself emerged as the distinguishing mark of our service salesmen in 1967. By the late 1990’s and at UBS’s initiative, a new logo has been introduced to replace the MISTER MINIT, symbol, the “Fred” logo being considered as “old fashion”.
Today both symbols are coexisting. All countries are using the “dot” sign and “Fred” has been kept where it is popular.
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